??? EAT ????? ??? ????? ?? ???? ????? ????????? ???. ??? ??? ?? ????? ??????? ????????? ?? ???? ?? ????? ?? ????? ?????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???????? ?? ??? ????? ?? ???? ????? ?????? ????? ??????. ?????